Facebook Certified Media Buying Professional 410-101 Practice Questions

1. What will determine the results of your campaigns on the Facebook platform?

Select all that apply. Choose ALL answers that apply.

2. What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall? (Select all that apply) Choose ALL answers that apply.

3. What are some of the benefits of using "Reach and Frequency" buying option on Facebook?

Select all that apply. Choose ALL answers that apply.

4. When users watch the video explaining how the app works.

What events should you install on the mobile app in order to build re-marketing campaigns? Choose only ONE best answer.

5. You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.

Which objective should you select in your campaign? Choose only ONE best answer.

6. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

7. Topic 12, Facebook Measurement



Your client is running a marketing campaign both on TV, Facebook, and Instagram.

They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.

Your client wants you to propose a method to better measure the reach of the campaign to a specific audience. They also want delivery recommendations to optimize the impact that the campaign is having.

What is the best measurement solution for this? Choose only ONE best answer.

8. What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset? Select all that apply. Choose ALL answers that apply.

9. When should you migrate a Fan Page into Business Manager? (Select 3 that apply) Choose ALL answers that apply.

10. You are running conversion ads to an inexpensive $0.99 mobile phone app.

You've been running app install ads for some time now, and have been getting 105

downloads of the $0.99 mobile app every two weeks.

You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.

What recommendations do you give your team?

Select all that apply. Choose ALL answers that apply.

11. Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.

What manual placement should you select for the campaign? Select two of the following options: Choose ALL answers that apply.

12. You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.

What can you do to fix this issue? (Select three that apply) Choose ALL answers that apply.

13. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign? Select all that apply. Choose ALL answers that apply.

14. Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.

They are concerned that their video is not shown on gambling websites or dating applications.

What are four recommendations you would suggest to your client? Choose ALL answers that apply.

15. An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.

Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.

When you compare both audiences, there is an 84% audience overlap.

What should you do next to optimize the campaign? Choose only ONE best answer.

16. You are running an acquisition campaign for your client.

Which of the following audiences apply for this campaign? Select three that apply. Choose ALL answers that apply.

17. Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.

Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:

✑ They want for people to show the video twice every 7 days

✑ You have a video creative 15-seconds long

✑ They want to optimize for video views

How should you set up the campaign? Choose only ONE best answer.

18. Topic 9, Given a scenario, analyze campaign performance to determine optimization opportunities



A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.

Which troubleshooting task should be used to fix the problem? Choose only ONE best answer.

19. You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.

What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?

(Select 3 that apply.) Choose ALL answers that apply.

20. n which platforms does the Facebook SDK work on?

Select all that apply. Choose ALL answers that apply.

21. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:

You have two images running within same ad set with high CTR

You've set up Facebook, Instagram, and Messenger as your placement

You have a total budget of $10,000 for a 4 week campaign

You've spent a total of $4,834.73 in the past 3 weeks

Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16

What changes should you make to your campaign in order to achieve your goal? (Select the two best options) Choose ALL answers that apply.

22. You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.

Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.

What strategies should you follow? Select two that apply. Choose ALL answers that apply.

23. What are some advantages for Facebook Pixel? (Select all that apply) Choose ALL answers that apply.

24. You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.

You want to expand the ads to new audiences.

What strategies should you follow? Select the best 2 that apply. Choose ALL answers that apply.

25. If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need? Choose only ONE best answer.

26. Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.

What can you do to fix this issue? (Select two that apply) Choose ALL answers that apply.

27. Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated $40 budget and want for their campaigns to spend their budget consistently for the 10 day period.

What changes does your client need to make to comply with Facebook requirements and meet their needs? Choose only ONE best answer.

28. What are all of the mobile advertiser ID's you can utilize to build a custom audience? Select all that apply. Choose ALL answers that apply.

29. You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.

You tell your client that you will start running optimization campaigns for the second month.

Select all strategies that you should follow for the second month. Choose ALL answers that apply.

30. What roles within your Business Manager can view insights for your Page in Audience Insights? (Select all that apply) Choose ALL answers that apply.

31. You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.

You need to give access to your Community Manager so that they can start running remarketing campaigns.

How do request access for your Community Manager to the pixel? (Select two that apply) Choose ALL answers that apply.

32. What is not an action measured through Facebook attribution system? Choose only ONE best answer.

33. You are measuring the campaign effects for: the Store campaigns and offline events metrics.

What metrics should you measure for the Store Visit campaigns? Select all that apply. Choose ALL answers that apply.

34. A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.

Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.

What suggestions do you make to the attorney to resolve his concerns? (Select all that apply) Choose ALL answers that apply.

35. Your client wants to launch a new mobile application for their online store.

Their primary product is the "PhotoSnap."

With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.

The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.

Which Facebook tools should they use on their mobile app? Select all that apply. Choose ALL answers that apply.

36. What are all the different campaign objectives that you can use a target bid for?

(Select all that apply) Choose ALL answers that apply.

37. Topic 15, Case Study Retail Fashion Brand

A luxury fashion brand, founded 20 years ago, is really well known for its handbags, ready-to-wear apparel, and watches. Today, they have close to 450 locations worldwide.

The fashion brand wants to run a couple of tests in 2 retail stores in order to measure the impact of its Facebook ads on its offline sales.



You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.

What options do you have to automate the sales at the store with Facebook campaigns?

Select all that apply. Choose ALL answers that apply.

38. You have a client's customer database with 500,000 entries from the past 5 years.

Here is the list of information you have for each entry:

- Email

- Phone Number

- Age

- Value

- Currency

- Customer Lifetime Value

The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.

What data do you need from the entries, and what type of audience would you build for this exercise? Choose only ONE best answer.

39. What does a 1-day view and 28-day click attribution window mean? (Select all that apply) Choose ALL answers that apply.

40. What strategies should you follow to prepare the marketing campaigns you will launch in 4 months? Choose only ONE best answer.

41. You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks. They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.

How would you set up your budget for these campaigns? Choose only ONE best answer.

42. A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.

They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.

They've build a core audience with the following characteristics:

- Female

- Age range 25-45

- Geographic area United States and Canada

- Interest in fashion and high heels

- Interests in red color

What recommendations do you give them to improve their audience targeting? Choose only ONE best answer.