Facebook Community Manager Exam 600-101 Practice Test Questions Online

1. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.

Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.

On which set of KPIs should the community manager focus?

2. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.

Which option is the most efficient method to re-establish communicate community guidelines?

3. A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.

However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.

Which critical piece of information does the community manager need to make this decision?

4. A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.

In which two ways can the community manager establish these topically focused groups? (Choose 2)

5. A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.

The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.

The community manager wants to make the group the recognized source for support.

Which step should the community manager take first?

6. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.

To set up a global reporting system, what should the head of community management do?

7. A community manager needs to develop a leadership team to manage content for a community in which members share private information.

Historically, two visible members led this community, and community members are resistant to a larger leadership team.

The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.

How can the community manager achieve these requirements?

8. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.

Which two actions should the community manager take to increase brand awareness? (Choose 2)

9. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.

However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.

Which two tactics could the community manager take to learn this information? (Choose 2)

10. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.

The other location demographics are much smaller in size than the UK base but are steadily growing.

The group wants to be more culturally inclusive.

Which strategy can the community manager use to include all audience segments?

11. A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.

Which strategy should the community manager use to plan the most relevant content?

12. A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.

Which two strategies could the consultant use to achieve his goal? (Choose 2)

13. A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.

Which two strategies should its community manager implement to help achieve this goal? (Choose 2)

14. A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.

This is the largest fundraiser the community will host, and this year is the third year they plan to run it.

Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)

15. A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.

What should the community manager do first?

16. An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.

A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.

Which two actions should the community manager take? (Choose 2)

17. The management team of a mobile app has expectations of maintaining a high level of efficiency. A community member of a group for the app has posted the same question several times over the past few weeks. The team has responded several times that the solution for that problem is still being developed. The member has started to repeatedly ask the same question in comments on unrelated posts.

The community manager needs to ensure this community member does not negatively affect other members.

How should the community manager proceed?

18. There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.

What can the community manager do to help create connections between lonely parents?