Salesforce Certified Marketing Cloud Engagement Consultant Exam Free Dumps

dumps2025-09-06T10:27:38+08:00

dumps Salesforce Salesforce Certified Marketing Cloud Engagement Consultant exam, Salesforce Certified Marketing Cloud Engagement Consultant exam dumps

If you decide to take Certified Marketing Cloud Consultant exam, please note that it has been renamed to Salesforce Certified Marketing Cloud Engagement Consultant. To take this exam, you need to have 12 months or more of hands-on experience implementing and administering the Account Engagement Lightning App and Salesforce Platform. There are 60 multiple-choice/multiple-select questions and five unscored questions in real exam, and you have 105 minutes to answer all the questions. The required passing score is 68%. The registration fee is $200, and the retake fee is $100. We provide the latest Salesforce Certified Marketing Cloud Engagement Consultant exam dumps, which can ensure you pass the test easily. Free Salesforce Certified Marketing Cloud Engagement Consultant exam dumps are available below.

Page 1 of 5

1. Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.

Which two reasons could be the cause? Choose 2 answers

Synchronized Data Sources only push data every 15 minutes

ContactID was used as Subscriber Key

Email Address was used as Subscriber Key

Individual Level Tracking was not selected in Marketing Cloud Configuration

2. Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.

Which solution should the consultant recommend?

One parent BU and two child BUs with their own Sender Authentication Packages.

One parent BU with three additional private domains.

One parent BU and one child BU

One parent BU and three child BUs with their own Sender Authentication Packages.

3. A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.

How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

Salesforce Campaign Entry Source on the Lead Object

Salesforce Data Entry Source on the Contact Object

Salesforce Data Entry Source on the Account Object

Welcome Email Configuration on the Account Object

4. Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.

What should a consultant recommend for segmentation?

Salesforce Data Extension

Salesforce Report

Synchronized Data Extension

Salesforce Campaign

5. Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.

Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

Configuration Manager

Change Sets

Deployment Manager

Ant Migration Tool

6. Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.

How could these auto-reply messages be enabled?

From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.

Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.

Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.

7. Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.

In which two ways should this segment be created?

Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

8. An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.

What method should the team use?

Send Logs

Data views

Tracking Extracts

Scheduled Reports

9. A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.

Which two considerations should be made? Choose 2 answers

They may utilize an external FTP site.

The directory Is unable to be used by another File Drop Automation.

The directory used by the file trigger should be inside the import directory.

The directory cannot contain more than five file triggers.

10. Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.

What should be resolved prior to generating the audience?

What the offer will be

When to send the email

Who the offer come from

How to determine engagement

Page 2 of 5

11. A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.

Which order of Automation Studio activities should be recommended?

Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query

SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File

Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File

Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

12. Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.

Which two MobileConnect templates should be used to send the SMS message and capture the responses?

Text Response

Info Capture

Outbound

Data Capture

13. A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.

How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

Enable the package for all business units in the Marketing Cloud account.

Create a separate installed package for each individual web form.

Instruct the web team to store the client ID and secret in the client-side code.

Ensure the package scope includes Read and Write permissions for data extensions.

14. Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.

What approach would a consultant recommend?

Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.

Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case Service Cloud.

Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud Use an AppExchange package to create a new case in Service Cloud. Use an ApExchange package to create a customized API integration between Marketing

Cloud and Service Cloud

15. Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.

What option should speed up the delivery while meeting these criteria?

Journey that allows re-entry after exiting

Scheduled Automation utilizing Triggered Send Emails

Scheduled Automation using a Send Activity

Single Send Journey

16. Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.

How Should they configure these data sources?

Share data extensions from the top-level B

Create a local copy of the product data in each B

Use the File Transfer Activity to import data into each B

Give users the Administrator Role so they can see all of the data.

17. A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.

What should the customer have in place to ensure this solution can be implemented?

A Transactional Journey with the Not Sent Notification activity included

A Datorama instance to ingest their data

An external system to receive and confirm callback and subscriptions

An Interaction Studio instance to ingest their data

18. Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.

Which two options should the consultant recommend? (Choose 2 answers)

CRM ID

Mobile Device ID

Loyalty Program Number

19. Northern Trail Outfitters injects outcomes journey B based upon email engagement in journey A.

Which method would facilitate this solution?

In Automation Studio, use verification activity to verify engagement or email in journey A: Qeuery engagement data extension for journey B injection.

In journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension: Query engagement data extension for journey B injection.

In Automation Studio, query activity engagement an journey system data view for email send is journey A; Use resultant data extension for journey B Injection.

In journey A, engagement split email send. In Automation Studio, query_ journey Activity data view for the Engagement Split Result Boolean field: Use resultant data extension for journey B injection.

20. A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.

What functionality could be used to accomplish this?

Recent Email Send Report

Data Views

Send Log

Tracking Extract

Page 3 of 5

21. A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.

The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.

What solution should be recommended for execution efficiency?

Use Automation Studio and Salesforce sends with campaign as an audience.

Use Automation Studio to prepare personalization data and initiate journey.

Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

Use send from Salesforce CRM and Salesforce report to prepare personalization data.

22. A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.

Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

The Shipment object is on the Account Related List.

There is a Master Detail Relationship from Contact to Shipment.

The Shipment object requires a Lookup to Lead or Contact.

An Apex Trigger is created on the Shipment object.

23. Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.

What should a consultant recommend as a unique identifier for each subscriber?

A common field like Physical Address for Contact Key.

A number field such as subscriber's phone number for Contact Key.

An email address for Contact Key.

A GUID or another generated ID for Contact Key.

24. A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.

What should a consultant recommend?

Use personalization strings created by selecting the data extension.

Use AMPscript variables created from each field in the data extension.

Use Dynamic Content rules to select a content area for each subscriber.

Use Guide Template Language created for each field in the data extension.

25. Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.

Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.

Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.

Reconfigure the current data extension as-is with a Retention Period via Contact Builder.

Replace the current data extension with a new data extension configured with a Retention Period.

26. Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.

Which two methods should be used to filter entry into the journey? Choose 2 answers

Filter Activity

Entry Source Filter

SQL Query

Decision Split

27. Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.

What solution should they use?

Automation Studio and Interaction Builder

Journey Builder

Automation Studio

Automation Studio and Journey Builder

28. A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.

What is the implication of this data model when using Marketing Cloud Connect?

Email Sends will fail if the Contact ID or Lead ID is not included.

Tracking Data will not be returned to the Sales Cloud email recipient.

The customer will be able to use Reports and Campaigns as audiences.

The customer will be unable to use synchronized data extensions.

29. Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.

Which data setup should they use for decision splits?

Journey Data queried from main data extension

Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes

Journey Data using CRM Report Import Activity to Salesforce Data Extension

Contact Data using Synchronized Data Sources

30. A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.

What should be recommended?

Create and execute a SQL Query against the _Click data view.

Create and execute a Tracking Extract.

Create and execute a Subscriber Engagement report.

Create and execute a Data Filter on the_Click data view.

Page 4 of 5

31. Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.

What consideration could be provided to help with the decision?

Shared Salesforce Data Extensions will be enabled in up to 5 business units.

Custom profile and subscription centers will not be required.

Once an account is upgraded to Multi-Org, it cannot be turned off.

Existing accounts cannot be upgraded to Multi-Org.

32. Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.

Which solution should capture the new subscribers?

Smart Capture form on website

Salesforce Triggered Sends

File import to data extension

Batch file dropped to SFTP

33. Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.

How would they set up the Import Activity to know the name of the file?

Set File Naming Pattern to %%AUTOMATED_FILENAME%%

Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

Filename is automatically passed to Import Activity with File Drop Automations

Check the 'Use filename from Automation' checkbox

34. Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase.

The email will include a list of products they added to their shopping cart.

• A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.

• A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.

Which feature should be used to display the list of products for each subscriber in this email?

Lookup AMPscript function

LookupRows AMPscript function

Dynamic Content Block

Enhanced Dynamic Content Block

35. Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.

What would be required to process the correct subscribers?

Journey settings > No re-entry

Contact Evaluation > Evaluate new records only

Contact Evaluate > Evaluate all records

Journey Settings > Use email attribute from Contacts

36. When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.

Which solution should the consultant recommend?

Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

37. An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

Event Notification Service

Platform Events API

Data View Export with every send

Data Retrieves on the Send Object

38. Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.

What solution should be recommended to allow for long-term self-sufficiency in segmentation?

Data Filters

Attribute Groups

Publication Lists

Query Activities

39. Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.

What should be recommended?

Create a new business unit for the new brand.

Request a second SAP for the existing business unit.

Request a Private Domain to be added to the existing business unit.

Implement a new SSL Certificate for the new brand.

40. A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.

What should a consultant recommend to meet these criteria?

Select "Use separate 'Subscription Center' for this business unit" in Settings

Create attributes for each child business unit in "Profile Management" to record unsubscribes

Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes

Select "Subscribers will be unsubscribed from this business unity only" in Settings

Page 5 of 5

41. A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.

What should a consultant recommend to meet this criteria?

Import the identified subscribers into a list when creating the send.

Create an exclusion data extension populated with the identified subscribers.

Query contacts from the Einstein Engagement Frequency data extension when creating the send.

Create a suppression list populated with the identified subscribers.

42. Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.

What would be required to enable sending emails from their new domain without impacting deliverability?

An additional IP address

An additional Sender Authentication Package

An additional private domain

43. Northern Trail Outfitters in interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a extension for sending. The data warehouse can be configured to place a file daily on an SFTP.

Which three questions are relevant to determining a solution? Choose 3 answers

Is the data file a delta or a historical file

Does the data extension have a data relationship?

Will the file have more than 5,000 rows?

Will the data file be placed on the SFTP at the same time daily?

Does someone need to be notified if an error happens on import?

44. Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.

How could they resolve this issue?

Select 'Normalize Phone Number* in Journey settings.

Format the phone field in Salesforce as +l[phonenumber],

Select 'US' as the sending country in SMS activity.

Configure the phone field in Salesforce as US locale.

45. Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated.

What could be causing this?

Orders should be set up to allow injection upon update in Connect Configuration

The associated Contact should be updated to be injected.

Synchronized Data Sources poll changes every 15 minutes at the quickest.

Orders are not being updated from not meeting criteria to meeting criteria

46. Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].

Which email address would appear as the From Address for the automatic reply to the customer?

[email protected]

A [email protected]

Salesforce Certified Marketing Cloud Engagement Consultant Exam Free Dumps

Salesforce Certified Marketing Cloud Engagement Consultant Exam Free Dumps

Share this post

Related Posts