1D0-623 CIW Social Media Specialist Free Dumps

1. A major winter storm has closed a highway that runs through a national park. The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.

This behavior is commonly referred to as;

2. A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms .

Which social media tool can they use to attract new followers who are interested in ocean cruising?

3. The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis .

What should they do?

4. Which of the following is a benefit researching and social media personas for a business?

5. A well known CEO of a large company regularly makes keynote speeches at industry conferences .

How can these presentation be made more social?

6. A marketing company is developing a promotional service that it will offer to various clients. The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.

What kind of business client would best benefitfrom this social mediastrategy’s?

7. Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware .

What tasks should she perform to ensure all departments are performing as expected?

8. A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale .

What is the company trying to calculate?

9. Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads .

What information do you need to calculate the cost-per-click of the campaign?

10. Which of the following is a benefit of social media auditing?

11. Jared has been assigned to review the company’s social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee’s personal social media usage guidelines .

Why is it important to include personal social media usage guidelines?

12. A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers .

How can they best incorporate social media to their advertising mix?

13. In order to be considered as part of a brand's primary audience, a persona must be:

14. Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content

Which of the following is a best practice for using curated content ethically?

15. An airline customer service department needs to notify passengers when a flight is delayed .

Which of the following is an example of a SMART goal mission statement for the customer service department?

16. A startup business is designing fabric patterns for the home fashion industry.

What kind of platforms will best meet the business' social media marketing needs?

17. A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising.

What would help them choose the best platform to achieve their goals?

18. David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site. These policies provide Davids organization the ability to collect and use data about the user, such as their interests.

Which of the following would be an inappropriate use of this information'?

19. Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule. To mitigate the situation. Kameron first focused on redefining who has access to new product information.

What would be the next area to improve?

20. During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

21. You suspect that some of your social media posts are not reaching your target audience .

What can you do to improve the effectiveness of your posts?

22. James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product .

Which stage of the social media strategy plan cycle is he in?