Updated Certified Marketing Cloud Consultant Exam Questions

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Certified Marketing Cloud Consultant exam updated questions are available. All the updated Certified Marketing Cloud Consultant exam questions are the best material for you to study all the related topics. With all the updated Salesforce Certified Marketing Cloud Consultant exam questions, you can pass the test in a short time. Free updated Certified Marketing Cloud Consultant exam questions are below.

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1. A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.

What consideration should a consultant provide to the customer?

All mobile app users will create additional Contacts in Marketing Cloud.

User device data is unavailable in Contact Builder for up to 24 hours.

Existing users will create additional Contacts in Marketing Cloud.

Newly registered users will create additional Contacts in Marketing Cloud.

2. NTO wants not only to send to their best customers, but also those most likely to buy.

What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

last purchase date

proximity to store

lifetime purchase value

conversion rate

3. Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend

What action should be taken to increase subscriber engagement? Choose 2 answers

Increase volume of emails to a wider audience.

Increase the use of dynamic content in emails.

Adopt a Cart Abandonment Email Campaign.

Introduce more identity verification steps in check out process.

4. If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.

What is the issue causing less emails to go out? Select one.

High Watermark if journey builder

Preference center is too strict

Deliverability issues on account

Email frequency too high

5. A customer frequently holds seminars and other events to interface with their customers.

They plan to do the following:

* Use SmartCapture forms to write data into event registration data extensions.

* Cross-reference the records in each registration data extension with corresponding invitation email sends.

* Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.

Which skill is needed to build an efficient solution?

AMPscript

SQL

HTML

CSS

6. A company collects subscriptions on its website. It does the following:

* Compiles that subscription list in a database in the website Content Management System (CMS).

* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.

* Uses Marketing Cloud as the database of record.

* Sends up to five emails a week based on subscriber engagement with prior sends .

Which automation sequence (excluding waits) should cover these requirements?

File Transfer, Data Extract, Filters, Sends

File Transfer, Query, Measures, Sends

File Transfer, Import, Measures, Sends

File Transfer, Import, Query, Sends

7. Which data object should be used in conjunction with data extensions to create an opt-down strategy for customers?

Profile attributes

Preference attributes

Publication Lists

Preference Lists

8. What are two ways Contact builder can alter the data in Data Extensions

Add Single Record

Extract Data

Clear Records

9. A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.

Which steps should be used to accomplish this in Journey Builder?

Define Goal, Send Email, Wait, Decision Split

Random Split, Send Email, Wait, Define Goal

Define Goal, Update Contact Data, Send Email, Wait

Update Contact Data, Wait, Send Email, Join

10. Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.

What could be configured to meet this request?

Configure the Contact Extract Activity in Automation Studio

Query the _Subscriber Data View and Extract it weekly

Query the _Contact Data View and transfer it weekly

Schedule the Contacts Counts Standard Report

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11. How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

Marketing Channel Manager Role

Regional or Local Administrator Role

Marketing Cloud Administrator Role

Email marketing manager role

12. A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months.

The customer’s plans are to:

• Use an existing Paste HTML email for the first send.

• Make only minor changes to the email creative for future sends.

• Send to the subscriber list.

• Deploy emails manually for now, but possibly automate in the future.

Which send method should be used?

Guided Send

Triggered Send

Send Flow Activity

Send Email Activity

13. The Northern Trail Outfitters’ (NTO) marketing team is launching a new email campaign. NTO’s Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.

Which three items does Preview and Test check for in an email message? Choose 3 answers

Correct syntax is used on any AMPscript in the email’s code.

Personalization strings map to attributes or data extension fields.

Grammar and spelling in the email text is correct.

Each content block specified in a dynamic content rule exists.

Words or phrases used may trigger spam filters.

14. A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.

How should the customer individualize the email content?

Personalization Strings

Substitution Strings

Dynamic Content Areas

Guide Template Language

15. Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.

What should be resolved prior to generating the audience?

What the offer will be

When to send the email

Who the offer come from

How to determine engagement

16. A customer has three data extensions that need to be added to Contact Builder

* Customers contains customer information

* Orders contains order information

* Products contains product information

How should these data extensions be linked within an Attribute Group? Choose 2

Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products

Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products

Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products

Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers

17. A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.

Which option should be in this scenario?

Personalization strings

Guide Template Language

SQL Query

AMPscript

18. A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilised to make this happen?

Publication Lists

Subscriber Keys

Profile Center

Send Logging

19. Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.

Which personalization string should they include as the href attribute in the link?

%%view_as_webpage%%

%%view_email_url%%

%%vawp%%

%%view_online%%

20. NTO has to import a file that will be different every time.

What method should be used?

Update

Overwrite

Add and Update

Add Only

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21. Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.

Which two options could allow them to meet the requirement? Choose 2 answers

Suppression List

Publication List

Auto-Suppression List

Domain Exclusion

22. A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a “Version” data field indicating the type of email the customer is to receive.

Which two questions should be asked to determine a data/segmentation strategy? Choose 2 answers

Will a lookup table is needed for a dynamic From Name?

Will customers be able to sign up for the loyalty program at the store?

Is the purpose of these emails for acquisition or retention or transactional?

Will “Version” values/meanings change, precluding reusable AMPscript?

23. A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.

Which activities could be used to fulfill this requirement?

Salesforce Data Entry, SQL Query Activity, Task Activity

Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

API Event Entry, SQL Query Activity, Task Activity

Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

24. A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM.

All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.

What solution would a consultant recommend to address this use case?

Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)

Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)

Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)

Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)

25. A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.

That database only updates once a day where new records can be created and merged.

The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.

The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.

What key issue should be addressed? Choose 3 answers

How will Marketing Cloud and the database sync up?

Will new users have an "Email ID"?

What will be used as Subscriber Key?

What publication lists will be used?

Will the company need a custom preference center?

26. A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.

Which reasons warrants this implementation? Choose 2 answers.

Support non-English responses with Reply Mail Management.

Localized language and display options based on location and culture.

Tracking information for campaigns sent by each office.

Localized physical mailing address displayed in the default email footer

27. A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.

What should a consultant recommend?

Use the WSProxy via SSJS to deploy the email after capturing form data.

Use a SQL Query activity in Automation Studio to run hourly and deploy emails.

Use a Send Email activity in Automation Studio to run hourly and deploy emails.

Use a Triggered Send Data Extension to capture form data and deploy the email.

28. What is a correct statement about a database of record? Choose 2 answers

A database of record is a centralized storage repository of data about objects or people.

A database of record is any database containing subscriber data.

A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

A database of record is a system in which a subscriber's status is maintained

29. Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.

Which two steps should they include to accomplish this journey?

Use Data Designer in Contact Builder to relate the two data extensions.

Utilize Entry Data on a Decision Split within Journey Builder.

Create a Data Relationship in Email Studio to relate the two data extensions.

Configure activities within Automation Studio to update the purchase data.

30. A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.

Which model would meet the requirements?

Publication List with Lists

Publication List with Data Extensions

Exclusion List with Lists

Exclusion List with Data Extensions

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31. A customer provides a file containing only new and updated subscriber records exported from its marketing database.

* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.

* The customer requires that the import completes prior to 4AM.

* On average, the file will contain about 2 million rows of data each day.

Based on the customer's requirements and recommended best practices, how should the daily file be imported?

Import the file to a data extension, using the 'add and update' method.

Import the file to a list, using the 'update only' method.

Import the file to a list, using the 'add and update' method.

Import the file to a data extension, using the 'overwrite' method.

32. A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.

What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

Email sends can be separated into Tracking folders for each brand.

User roles can be customized to allow or deny specific permissions.

Subscribers can be maintained at the Business Unit level.

Brands can set their own physical address and SA

33. Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.

What end-to-end process should deliver this efficiently?

Scheduled Automation > File Transfer > Import > Series of Query Activities

Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

Triggered Automation> Import > Data Extension Extract > Marketing Journey

34. Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.

Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

Number of brands/geographies which NTO operates

Number of Sales Cloud sandboxes

If testing/development business unit($) is required

If data/content needs to be segregated between brands/geographies

Number of Marketing Cloud users.

35. What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

The option to convert a qualified Lead to a Contact.

Flexibility to wait based on duration or a specific time.

Native execution of a Server-side JavaScript activity.

The ability to send an email to a Salesforce audience.

36. A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.

What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Filter target audiences based on mapped profile attributes to reduce Bulk API calls

Upgrade the Marketing Cloud Account to ConnectedApp Authentification

Use Data Stream to sync object data into a Data Extension in the Marketing Cloud

Share Sales Cloud user licenses across Marketing Cloud users

37. A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.

What recommendation would provide a scalable solution for the start-up?

A scheduled automation to send daily transactional messages.

A file drop automation to send transactional messages.

A manual email send for each transactional message.

Triggered email sends to deliver transactional messages.

38. Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers’ information. If a new manager is assigned to a region, NTO wants to update the information in one place.

What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

Regional store manager’s name and email address for each customer.

Each customer’s region code and the manager’s name and email address for each region code.

Name and email address for each regional store manager stored on a lookup table.

Region code, regional store manager’s name, and email address for each customer.

39. A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.

Which sequence of activities would best accomplish this?

Engagement Split > Send email > Wait > Random Split > Send email

Random Split > Send email > Join > Decision Split > Wait > Send email

Random Split > Send email > Wait > Engagement Split > Join > Send email

Decision Split > Send email > Engagement Split > Send email

40. The customer has these requirements for storing engagement data in their data warehouse:

* All email open and click activity must be pulled daily from the Marketing Cloud.

* Output files must meet the specific requirements for the data warehouse.

* All the activity must be provided via FTP in one file.

Which automation workflow meets the customer requirements?

Report activity that generates Recent Send Summary report > Report delivered directly to FTP

Extract activity of Tracking Extracts that combines data into required file > Transfer activity

Query activity to pull data view information > Extract activity of data extension > Transfer activity

Extract activity of data view tables > Query activity to create the required file > Transfer activity

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41. The customer has the following requirements for storing engagement data in their data warehouse:

* All email open and click activity must be pulled daily from MC

* Output files must meet the specific requirements for the data warehouse

* All the activity must be provided via FTP in one file.

Which automation workflow meets the customer requirements?

Report activity that generates recent send summary report -> Report delivered directly to FTP

Query activity to pull data view information -> Extract activity of data extension -> Transfer activity

Extract activity of tracking extracts that combines data into required file -> Transfer activity

Extract activity of data view tables -> Query activity to create the required file -> Transfer activity

42. A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.

Which two questions should their IT team be asked? Choose 2 answers

Can they provide access for Marketing Cloud to update the DNS records?

Does their company allow delegation of subdomains to third parties?

Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

Are they able to modify their domain configuration's DNS entries?

43. A customer wants to store financial data related to invoicing in its data extensions.

What field type should be used?

Number

Currency

Float

Decimal

44. Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.

How should this distributor-specific sender profile be configured in the Marketing Cloud? Choose 2 answers

Pick "Choose from list," selecting the from name and from email values from the list of account users.

Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.

Match the external keys of the sender profile and data extension containing account representative details.

Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

45. A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? Choose 2 answers

Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

The consultant should enable deep linking in the Marketing Cloud Connect configuration.

Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

46. The customer has the following requirements for storing engagement data in their data warehouse:

* All email open and click activity must be pulled daily from Marketing Cloud.

* Output files must meet the specific requirements for the data warehouse.

* All the activity must be provided via SFTP in one file.

Which automation workflow meets the customer requirements?

Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity

Report activity that generates Recent Send Summary report > Report delivered directly to SFTP

SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity

Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity

47. What is a capability of the Import within Contact Builder? Choose 2 answers

The data source can be a local file, data filter, or file on any FT

The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

Like the Import Wizard, the Contact Builder import definition can be executed without saving.

In order to use Map by Header Row, the fields in the DE and file must match exactly.

48. Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.

What should be recommended?

Create a new business unit for the new brand.

Request a second SAP for the existing business unit.

Request a Private Domain to be added to the existing business unit.

Implement a new SSL Certificate for the new brand.

49. Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.

Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

Setting behavior-based goals

Designing decision logic via an intuitive user interface

Building simple segmented campaigns without SQL queries

creating customer segments from multiple data extensions

Processing zipped and encrypted file containing subscriber data

50. A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.

Which three steps should the consultant use in the solution?

Enable triggered sends on the Lead object in configuration

Write an Apex Trigger on the Lead object

Create the triggered send definition in the sales cloud

Create the triggered send definition in the marketing cloud

Put a SOAP API in place via the marketing cloud API

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51. Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.

Which two MobileConnect templates should be used to send the SMS message and capture the responses?

Text Response

Info Capture

Outbound

Data Capture

52. A customer wants to reports on 'Not Sent' contacts in Journey Builder.

Which method should be used?

Use the standard report 'Subscribers Not Sent to'.

Use an automation with Tracking Extract.

Create an Analytics Builder Discover report.

Query the _sent Data View for the contact's send status.

53. Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder.

What are two consequences of this change? Choose 2 answers

All filters created before will adapt automatically to the new cardinality.

All scheduled sends using a filter based on one of the data extensions should be reviewed.

A contact may NOT show up in the filter based on one of the data extensions.

One of the data extensions must be deleted from the attribute group in order to change the cardinality.

54. Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.

Which Data View could they use to achieve this?

_ListSubscribers

_Subscribers

_PublicationSubscriber

_EnterpriseAttribute

55. Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.

What skillset is needed?

AMPScript

HTML

CSS

SQL

56. Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.

What should be implemented to achieve these goals?

Build out an internal business governance and process to support this.

Set up Approval Workflow and Share setting inside Marketing Cloud.

Integrate an outside CMS with all these permissions built in.

Edit the Content Permissions and Restrictions by Role setting for each user.

57. Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

Report Studio

Web Analytics Connector

Interaction Studio

Datorama

58. A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.

Which two tools should be used? Choose 2 answers

Synchronized Data Extensions

Salesforce Reports

Filter Activity

SQL Query Activity

59. A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.

How could MobileConnect be used to accomplish this?

Use a text-response message template with embedded AMPscript to capture the response.

Use an info capture message template to capture the response.

Use an outbound message template with embedded AMPscript to capture the response.

Use a vote/survey message template to capture the response.

60. Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.

What would be required to enable sending emails from their new domain without impacting deliverability?

An additional IP address

An additional Sender Authentication Package

An additional private domain

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61. Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.

Which two actions should NTO take to create Send Classifications? Choose 2 answers

Define a Sender Profile

Define a Subscriber-specific From Name

Define custom Reply Mail Management

Define a Delivery Profile

62. A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

One parent business unit and a child business unit for franchise owners.

One parent business unit and a child business unit for each franchise owners

One business unit.

A parent business unit for each franchise owner

63. Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.

Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A field of Locale type containing the country code

A field of Text type containing the country code plus mobile number

A field of Locale type containing the locale code

A field of Phone type containing the mobile number

64. Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?

Re-entry anytime

Re-entry only after exit

No re-entry

65. Which three statements are correct regarding the automation tools in Marketing Cloud? Choose 3 answers

Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.

Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.

Journey Builder allows users to update a contact record in a journey or import data into a data extension.

Automation Studio and Journey Builder allow users to define a wait activity based on duration.

Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.

66. Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.

What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

Import File > Data Extract > File Transfer > Import File

File Transfer > Import File > Query > Data Extract > File Transfer > Import File

Import File > Query > Data Extract > File Transfer > Import File

File Transfer > Import File > Data Extract > File Transfer > Import File

67. Which three statements about Send Log Data is correct?

Uses Measures, filters and programs

Accessed using query

Can be viewed in standard report

Can be stored for periods of time

Added to a standard view

68. A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men’s shoes to males in the audience and women’s shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.

Which method should a consultant recommend to ensure content is displayed properly within the email?

AMPscript LookupRows function

A/B Test Content type

AMPscript conditional against the Gender field

Dynamic Content Block

69. Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.

Which feature should they use?

Exclusion Script

Auto-suppression List

Suppression List

Exclusion List

70. Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.

Which two solutions could pull in the RSS feed at the time of send? Choose 2 answers

Dynamic Content

AMPscript

Personalization Strings

External Content

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71. What are two possible outcomes when “Multipart MIME” is selected during the send process? Choose 2 answers

An auto-generated text version will be sent with your HTML email.

A custom text version will be sent with your HTML email.

The email will avoid detecting by various SPAM filters.

Open and click activity are tracked in either version.

72. A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.

Which three components should the customer's solution include?

Data Filter

Template Based emails

Suppression List

Automation Studio

Triggered Send

73. A mobile contact is not receiving SMS messages sent via MobileConnect.

In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

Ensure the contact is subscribed to the correct keyword.

Check the contact is subscribed to the correct short or long code.

Check the contact opt-in status in All Subscribers.

Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.

74. To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.

Select the statement that correctly describes the implication of this recommendation. Choose 2 answers

The IP address included in the sender authentication package will have the same reputation as the ones being used for NT

The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.

The private domain, e-E

com, will be used for all link wrapping, image URLs, and landing page URLs.

The e-E

com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.

The email headers for EO will still reflect the private domain for NTO since that is the parent company.

75. Which statement is correct regarding tracking aliases? Choose 2 answers

Tracking aliases are found in Tracking and some standard reports.

Tracking aliases are associated with a URL in HTML as: tag="alias text".

Tracking aliases can differentiate click activity in an email to the same UR

Tracking aliases are primarily relevant when used with email conversion tracking.

76. Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.

What should the consultant do to diagnose the issue?

Initiate a log to troubleshoot package-related API calls.

Change the connection option to Scope by User.

Ensure the System User is assigned the Standard User Profile.

Manually clear the OAuth token to refresh the connection.

Updated Certified Marketing Cloud Consultant Exam Questions

Updated Certified Marketing Cloud Consultant Exam Questions

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