Salesforce Certified Pardot Specialist Exam Questions

dumps2022-01-25T02:43:59+08:00

Salesforce Certified Pardot Specialist exam questions are here for you to pass the test. To take Pardot Specilist exam, you need to have 6-12 months of experience building and executing marketing end-to-end workflows with the Pardot Platform. In real Salesforce Pardot Specialist exam, there are 60 multiple-choice/multiple-select questions, and you have 90 minutes to finish the test. The required passing score of Salesforce Pardot Specialist exam is 72%. Free Salesforce Pardot Specialist exam questions are available below.

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1. There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.

What automatic workflow can be created to prevent them from getting assigned?

Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

2. An engagement studio action step is scheduled to send an email on March 20th.

What should happen to the prospects who reach this step after that scheduled day?

A prospect arriving after the send date will remain on the step until a new send date is set

A prospect arriving after the send date will skip the Send Email step.

A Prospect arriving after the send date will be removed from the program.

A ProsPect arriving after the send date will be sent the email.

3. Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?

Pipeline dashboard

Engagement dashboard

Account-Based Marketing dashboard

Multi-Touch Attribution dashboard

4. You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

True

False

5. An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.

If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

The prospect will start the program over at the beginning after waiting one day.

The prospect will not restart the program; prospects can only process through once.

The prospect will start the program over at the beginning immediately.

The prospect will not restart the program; they have reached the maximum number of repeats.

6. A marketer performs the following actions:

• Creates a list and adds three prospects

• Deletes one of the three prospects to the Recycle Bin

• Deletes the list

What would happen as a result of these actions?

The list is archived to the Recycle Bin and the deleted prospect is restored.

The list is not deleted because it contains active prospects.

The list and the two remaining prospects are archived to the Recycle Bin.

The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.

7. Administrators can reset passwords for users

True

False

8. What are two benefits of the engagement studio tasting experience? Choose 2 answers

Evaluating email template options for the program

Visualizing a prospect's possible paths

Understanding the timeline of the program

Measuring a specific step's performance

9. Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.

What advice do you offer?

Only pass on leads that are very active on your site no matter the company profile.

Implement a blended lead scoring and grading system.

Automatically assign all leads to sales reps in a round-robin system.

Add more landing pages and forms to your site to increase the number of conversion opportunities.

10. LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Pardot form.

Which form feature should be utilized?

Progressive Profiling

Email Validation

Kiosk/Data Entry Mode

Dependent fields

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11. There are absolutely no restrictions on how you assign custom users abilities.

True

False

12. A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.

What is the recommended way to identify these prospects to export to .csv?

Create an automation rule based on product Name.

Create a completion action based on Product Name.

Create a dynamic list based on Product Name.

Create a segmentation rule based on Product Name.

13. By default, which two objects does Pardot write to in Salesforce? Choose 2 answers

Case records

Opportunity records

Contact records

Lead records

Account records

14. What is Lead Qualification? (select two)

The process of determining when a prospect is ready for follow up from your sales team.

An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

The process of determining when a prospect is ready for follow up from your marketing team.

15. Which two considerations must be made when creating a repeating automation rule? Choose 2 answers

Setting how many prospects are allowed to match the repeating automation rule

Setting a date for when prospects can no longer match the repeating automation rule

Setting how many days must pass before a prospect can match the repeating automation rule

Setting the number of times a prospect can match the repeating automation rule

16. A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.

What It the recommended Pardot asset to use?

Pardot landing page without a form

Pardot form

Pardot form handler

Third party form

17. What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

reCAPTCHA

Kiosk/Data Entry Mode

Progressive Profiling

“Not you”? Link

18. A prospect is permanently deleted from Pardot. That prospect then fills out a new Pardot form and submits their information.

What happens to the prospect?

An error message is displayed on the form preventing the prospect from submitting

A new prospect is created even though the prospect had previously been permanently deleted.

No new prospect is created because the prospect had previously been permanently deleted.

The submission of the form retrieves and restores the previously deleted prospect information including activities.

19. A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.

What automation tool would effectively achieve this goal?

Use a segmentation rule to add prospects to a list

Use a dynamic list to add prospects to a list

Use a completion action to add prospects to a list

Use an automation rule to add prospects to a list

20. Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

The Grade as it includes personal information about the prospect.

The Profile as It reflects LenoxSoft's ideal customer.

The Campaign as it references the prospect's first touch point.

The Score as it shows activities taken by the prospect.

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21. A user wants to set up an automated grading model in Pardot.

Which two components are required to achieve this? Choose 2 answers

Profile

Automation Rule

Pardot Score

Dynamic List

22. How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Send using the form’s completion actions.

Send using a segmentation rule.

Send using an engagement program.

Use a dynamic list to use as a recipient list on an email send.

23. What is a good bounce rate?

Less than 5%

More than 20%

Less than 10%

More than 10%

24. How can an admin find the number of mailable prospects in their database?

View all Segmentation lists

Navigate to the prospect list and select "Mailable Prospects"

View the sync queue

Navigate to the overview section

25. The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.

Which Pardot feature of email flow could be used to run these tests?

Create a static list of approved users to use as the recipient list in the sending tab.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

Create a test list of approved users to use in the testing tab of the email flow.

Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.

26. A marketing user wants prospects to be added to a list when they click on a link in a list email.

Where would this action be added in order to add the prospect to the specific lift?

On the 'Sending' tab of the email template

On the Testing' tab of the email template

On the Testing' tab of the list email

On the 'Sending' tab of the 1st email

27. A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.

Which metric is not supported?

Total Replies

Total Delivered

Unique Opens

Opt Out Rate

28. Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page.

What automation tool would best achieve this?

Create a special campaign to track pricing pageviews

Create a Page Action set to Tag prospects as having viewed it and add them to a list

Create a Form with a Completion Action to send a pricing sheet

Create a Dynamic List based on page view to segment automatically

29. Identify the differences between default and custom roles.

Default roles are included with Pardot

Custom roles can be edited

Default roles can be edited

Default roles can be deleted

Custom Roles can be created from scratch

Custom roles can be created from a default role

Default roles are included with Pardot

30. The Pardot prospect audit capabilities can list all the data that was obtained by Pardot and how the data changes as the prospect interact with your emails, website, and CRM sync.

True

False

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31. Arrange the steps to Access a Prospect Record:

Select Prospect

Mouseover Prospects

Click Prospect List

A B C

A C B

B C A

C A B

32. The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of.

Where should the VP of Marketing look to find this information?

Automation settings

Scoring rules

Prospect's Audits tab

Lifecycle report

33. On which two types of domains does Pardot set cookies? (Choose two answers.)

Pardot domains

Tracker domains

Mobile domains

Social media domains

34. How can you set a prospect's first touch campaign?

Using automation rules.

Using completion actions

None of the above

Using segmentation rules.

35. What is a good default sales ready lead score?

200

100

36. Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A prospect being converted from a Lead to a Contact

A prospect sending an email to their assigned user

A prospect clicking on a tracked link in an email

A prospect submitting a form on a landing page

37. What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?

The Pardot sync checkbox is checked

The first and last name fields are not empty

The Pardot URL field is not empty

The lead/contact URL in Salesforce contains "Pardot"

38. What activities are completion actions available for?

Custom Redirects

Emails

Forms

Automation rules

Files

Page actions

39. What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

Advanced Dynamic Content

Pardot Activities Visualforce page

Engagement History

B2B Marketing Analytics

40. If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?

Lead field

Contact field

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41. An administrator includes a link to a file on a web page that the company does not own on the company website.

How should they track the number of visitors who access this file?

Page actions

Pardot form

Custom redirects

Pardot tracking code

42. A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.

How should they accomplish this?

Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the recipient list when sending the email template.

Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.

Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.

Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.

43. A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Pardot.

What action will occur in Pardot?

A new visitor record will be created.

A new Account will be created.

No new record will be created.

A new prospect record will be created.

44. What must be created in order to send an autoresponder?

Test email

One-to-one email

Email template

List email

45. What does the gear icon on the prospect list allow you to do?

Copy

Assign

Delete

Edit

46. You want to track prospects that click on a banner ad.

What do you use?

Custome redirect

Page actions

Lead scoring and grading

Completion actions

47. You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

True

False

48. How many times can one automation rule match an individual prospect?

49. Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Pardot prospect field? Choose 2 answers

The Lead and Contact fields must have the same API name.

The Pardot field must be mapped to the Salesforce field.

The Lead and Contact fields must have the same Salesforce field label.

The Pardot field must be a drop-down field.

50. What does the Data.com connector allow you to do?

Sync all your prospects to Salesforce

Connect with your meeting software

Quickly jump into the Data.com results for a prospect or their company

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51. Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)

Unsubscribing from an email

Printing an email

Clicking a link in an email

Opening an email

Forwarding an email

52. Can you tie multiple Salesforce accounts to one Pardot account?

Yes, you can have up to 2 Salesforce accounts linked to one Pardot account.

No, you can only have one Salesforce connector at a time.

Yes, but you would need to contact Pardot Support to enable the feature for you.

Yes, but it's only available to customers with the Pro Edition

53. How can a prospect's score be changed?

Through automation rules.

Through scoring model changes.

Through completion actions.

All of the above.

54. Which Salesforce field type is unsupported for syncing with Pardot?

Lookup

Picklist

Number

Formula

55. What can the GoToWebinar connector do?

Display how long a prospect watched a webinar

Automatically pull in prospects who exist in GoToWebinar but not Pardot

Display registrations and attendance as activities

Pulls in Pardot emails to use in GoToWebinar

56. Which three variable tags can be used on layout templates for landing pages? (Choose three answers.)

%%description%%

%%name%%

%%tittle%%

%%form%%

%%content%%

57. How can a visitor convert to a prospect?

Viewing an embedded form

Visiting a tracked website

Submitting a form on a landing page

Receiving a marketing email

58. An administrator includes a link to a file on a web page that the company does NOT own on the company website.

What is the best way to be able to track the number of visitors who access this file?

Pardot form

Pardot tacking code

Page actions

Custom redirects

59. Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers

Manually editing the Opportunity In Pardot

Referencing the Opportunity in automation rules

Viewing the Opportunity in Opportunity Reports

Manually deleting the Opportunity in Pardot

60. Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)

Video Pages

Linked Instagram Pages

Company Pages

Personal Pages

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61. By default Pardot will sync with what types of accounts in Salesforce?

Contact Accounts

Lead Accounts

Persons Accounts

62. A user needs to change which email template is used in a running engagement program.

What is the first step the user must take In order to make this change?

Copy the original Engagement Program

Change the wait time for the template

Delete the old sent email

Pause the Program

63. What information cannot be displayed as a graph (line or bar) on the dashboard?

Prospects Created

Conversions

Opportunities Created

Opportunities Lost

All Prospects

64. A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.

Why would this occur?

An email template's metrics do not change after the template is used one time.

Email Template A should have been deleted after creating the copy.

The metrics would be attributed to Email Template

The user should have made Email Template A the primary template.

65. What do spam complaints refer to in an email report?

The number of prospects who clicked the unsubscribe link

The number of prospects who replied to the email to ask to be removed

The number of prospects who opted out via the email preference center

The number of prospects who marked an email as spam

66. Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.

True

False

67. A Pardot administrator would like to enable bot protection on their forms.

Which two Pardot form actions would accomplish this? Choose 2 answers

Enable HTTPS

Honeypot Technique

Dependent Fields

reCaptcha

68. Which list email report metric represents the total number of emails minus hard and soft bounces?

Total Opt Outs

Total Sent

Total Queued

Total Delivered

69. What is a difference between a dynamic list and a static list?

You cannot manually update list membership of a static list but you can manually update list membership of a dynamic list

You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list

You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added

Dynamic lists are retroactive while a static list cannot be retroactive

70. If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?

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71. What type of fields are not supported by the Pardot sync?

Record Type fields

Formula fields

Number fields

Geolocation fields

Text Area (rich) fields

72. Which two capabilities are true for completion actions? Choose 2 answers

Completion actions are applied retroactively.

Completion actions apply to both visitors and prospects

Completion actions cannot be applied directly on a landing page.

Completion actions do not execute on image file downloads

73. What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field? Choose 2 answers

Adjust the lead settings in Salesforce.

Add a new lead record type in Salesforce.

Add a new custom contact field in Salesforce.

Add a new custom lead field in Salesforce.

74. Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

The Dashboard

The Sent Emails Page

The System Preferences Page

Admin-Domain Management

75. What is required for a record in salesforce to be synced or created as a prospect record in Pardot?

Name

Company

Phone

Email address

76. How do you use an automation rule to opt out prospects?

Change prospect field value: 'Do Not Email' to 'Do Not Email

You can't use an automation rule to opt-out prospects.

Change prospect field value to Opt-out

77. What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers

Landing page submission

Mapping new custom fields

Form submission

Opening an email

Salesforce Certified Pardot Specialist Exam Questions

Salesforce Certified Pardot Specialist Exam Questions

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