Salesforce Certified Marketing Cloud Consultant Dumps

dumps2023-05-30T10:25:19+08:00

Passing Salesforce Certified Marketing Cloud Consultant exam is easy now. There are 60 multiple-choice/multiple-select questions in real Salesforce Certified Marketing Cloud Consultant exam, and you have 105 minutes to write the test. The required passing score of Certified Marketing Cloud Consultant exam is 67%. The registration fee is $200. Free Salesforce Certified Marketing Cloud Consultant dumps are available below.

Page 1 of 4

1. Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.

Which personalization string should they include as the href attribute in the link?

%%view_as_webpage%%

%%view_email_url%%

%%vawp%%

%%view_online%%

2. Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.

Which extension product should be enabled to use the Ad Campaign Activity?

Interaction Studio

Social Studio

Advertising Studio

Audience Studio

3. Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.

Which solution should the consultant recommend?

Use Einstein Segment Recommendations

Use an import activity to import a file from the SFTP

Use a query activity to populate the auto-suppression

Use the Import Wizard in Automation Studio

4. Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.

Which solution should capture the new subscribers?

Smart Capture form on website

Salesforce Triggered Sends

File import to data extension

Batch file dropped to SFTP

5. Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.

How should the consultant set this up?

Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.

Journey Builder Transactional Send Journey.

Automation with a Send SMS and Send Email activity in separate consecutive steps.

Journey Builder multi-step journey with an API entry event and a decision split.

6. Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.

Which method would facilitate this solution?

In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.

In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

7. A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.

How could MobileConnect be used to accomplish this?

Use a text-response message template with embedded AMPscript to capture the response.

Use an info capture message template to capture the response.

Use an outbound message template with embedded AMPscript to capture the response.

Use a vote/survey message template to capture the response.

8. Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.

What should be used to segment this audience?

Use exclusion lists for the send - excluding those that already were sent the email

Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

Use a SQL Query to filter the audience into a new data extension that is overwritten each day

Use SQL Query to filter the audience into a new data extension that is upserted every day

9. A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

One parent business unit and a child business unit for franchise owners.

One parent business unit and a child business unit for each franchise owners

One business unit.

A parent business unit for each franchise owner

10. A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.

Which two questions should their IT team be asked?

Choose 2 answers

Can they provide access for Marketing Cloud to update the DNS records?

Does their company allow delegation of subdomains to third parties?

Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

Are they able to modify their domain configuration's DNS entries?

Page 2 of 4

11. Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.

How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

Ask the content team to create more images in order to diversify the asset pool.

Set a Fallback Asset.

Utilize Einstein Engagement Frequency to send the emails less often.

Set Fatigue Rules for the product Asset Classes.

12. Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.

What consideration could be provided to help with the decision?

Shared Salesforce Data Extensions will be enabled in up to 5 business units.

Custom profile and subscription centers will not be required.

Once an account is upgraded to Multi-Org, it cannot be turned off.

Existing accounts cannot be upgraded to Multi-Org.

13. A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.

Which activities could be used to fulfill this requirement?

Salesforce Data Entry, SQL Query Activity, Task Activity

Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

API Event Entry, SQL Query Activity, Task Activity

Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

14. Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000

What should they be aware of with respect to sender reputation?

They should have one dedicated IP address for every 100,000 messages send per month.

They should have a shared IP since their volume is under 500,000 messages per month.

They should have one SAP for transactional sends and another for commercial sends.

They should send at least 250,000 messages per month to maintain their sender reputation.

15. When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.

Which solution should the consultant recommend?

Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

16. Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

17. Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database

What should they implement?

All Subscribers, since these are synchronized in real time

Import from Salesforce Report in Automation Studio

Event Data from the Entry Event in Journey Builder

Synchronized Data Extensions with a filter

18. Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.

Which activities would Marketing Cloud use to automate this campaign?

Refresh Mobile Filtered List and Outbound Send

Import Mobile Contacts and Outbound Send

Refresh Mobile Filtered List and Send SMS

Import Mobile Contacts and Send SMS

19. Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.

Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.

Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.

Reconfigure the current data extension as-is with a Retention Period via Contact Builder.

Replace the current data extension with a new data extension configured with a Retention Period.

20. A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.

What should a consultant recommend to deploy the email?

Inject the subscriber into a Journey.

Use the Transactional Messaging AP

Execute a Triggered Emails Interaction.

Use a User-Initiated Emails Interaction.

Page 3 of 4

21. Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.

What should be recommended?

Mobile Studio

Advertising Studio

Google Analytics 360

Einstein Engagement Scoring

22. Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.

What Should be recommended?

Create this as a Journey Data Source via Journey Builder.

Push each new record into Marketing Cloud vis Platform Event API on form submit.

Perform a daily bulk export to SFTP for import via Automation.

Recreate this external web form inside Marketing Cloud.

23. Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.

Which method should they use to send the email from Marketing Cloud?

Create a scheduled Automation with a Query Activity and a Send Email Activity

Use Content Builder Send Flow to send the email to the Salesforce Campaign

Create a Journey with a Salesforce Campaign entry source and an Email Activity

Create a Journey with a Salesforce Data entry source and an Email Activity

24. A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.

Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

The Shipment object is on the Account Related List.

There is a Master Detail Relationship from Contact to Shipment.

The Shipment object requires a Lookup to Lead or Contact.

An Apex Trigger is created on the Shipment object.

25. Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.

Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

Configuration Manager

Change Sets

Deployment Manager

Ant Migration Tool

26. Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.

How could this be accomplished?

Use Automation Studio with a random split activity.

Create a random data extension within Email Studio.

Create a random data extension within Contact Builder.

Use Journey Builder with a random split activity.

27. Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.

What approach should be recommended?

A new Sender Authentication Package should be used for NT

A Private Domain should be applied to the parent business unit.

A Private Domain should be applied to the child business unit.

A Sender Authentication Package should be used for CloudKicks.

28. A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.

What should be recommended?

Create and execute a SQL Query against the _Click data view.

Create and execute a Tracking Extract.

Create and execute a Subscriber Engagement report.

Create and execute a Data Filter on the_Click data view.

29. A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.

What should a consultant recommend?

Create an auto-suppression list populated with subscriber keys.

Populate a list using a query to exclude the subscriber key.

Create an exclusion list with the known email addresses.

Create an auto-suppression list populated with the known email addresses.

30. Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.

What should be recommended?

Create a new business unit for the new brand.

Request a second SAP for the existing business unit.

Request a Private Domain to be added to the existing business unit.

Implement a new SSL Certificate for the new brand.

Page 4 of 4

31. Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.

What could be configured to meet this request?

Configure the Contact Extract Activity in Automation Studio

Query the _Subscriber Data View and Extract it weekly

Query the _Contact Data View and transfer it weekly

Schedule the Contacts Counts Standard Report

32. Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.

What solution should be recommended to allow for long-term self-sufficiency in segmentation?

Data Filters

Attribute Groups

Publication Lists

Query Activities

33. A customer wants to reports on 'Not Sent' contacts in Journey Builder.

Which method should be used?

Use the standard report 'Subscribers Not Sent to'.

Use an automation with Tracking Extract.

Create an Analytics Builder Discover report.

Query the _sent Data View for the contact's send status.

34. Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

Report Studio

Web Analytics Connector

Interaction Studio

Datorama

35. A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.

The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.

What solution should be recommended for execution efficiency?

Use Automation Studio and Salesforce sends with campaign as an audience.

Use Automation Studio to prepare personalization data and initiate journey.

Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

Use send from Salesforce CRM and Salesforce report to prepare personalization data.

36. Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.

Which two actions could they take to optimize Journey performance? (Choose 2 answers)

Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

37. Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,

A nonprofit organization that sends roughly 50,000 newsletter emails per month.

A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.

A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

38. Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.

Which flow would meet their needs?

Query Activity > API Event > Automation Studio Activities

Import Activity > Decision > Journey Activities

Query Activity > Data Extension Entry Source > Journey Activates

Salesforce Entry Event > Query Activity > Automation Studio Activities

39. Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.

What end-to-end process should deliver this efficiently?

Scheduled Automation > File Transfer > Import > Series of Query Activities

Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

Triggered Automation> Import > Data Extension Extract > Marketing Journey

Salesforce Certified Marketing Cloud Consultant Dumps

Salesforce Certified Marketing Cloud Consultant Dumps

Share this post

Leave a Reply Cancel reply

Related Posts