Marketing Cloud Developer Salesforce Exam Questions

dumps2022-01-26T03:36:18+08:00

Salesforce Marketing Cloud Developer exam questions are valuable for you to prepare for the test. There are 60 multiple choice/multiple select questions in real Marketing Cloud Developer exam, and you have 105 minutes to take. The required passing score is 63%. The registration fee of Salesforce Marketing Cloud Developer exam is $200. Free Salesforce Marketing Cloud Developer exam questions are available below.

Page 1 of 5

1. A developer is creating a custom preference center and wants to log unsubscribe events from the CloudPage.

Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?

SubscriberKey and JobID

SubscriberID and BatchID

EmailAddress and JobID

SubscriberKey and BatchID

2. A developer wants to include a comment within an AMP script code block for the benefit of other developers who will be reviewing the code.

Which syntax should the developer use?

< !- This is a comment

// This is a comment

-- This is a comment

/" This is a comment */

3. A developer needs to configure an Email Send Logging Data Extension for a new business unit.

Which option should be used?

Create and ensure it has the name "Send Log"

Salesforce Support should create the data extension

Create from a copy of an existing Send Log in another business unit

Create using the SendLog Data Extension Template

4. What can be created in Attribute Groups within Contact Builder? Choose 2.

Data Extensions

Relationships

Populations

Attribute Groups

5. How often should a developer request a new token when making multiple API calls in v1?

When changing routes/objects

Before every new call

Once an hour

Every 15 minutes

6. A developer wants to retrieve daily JSON data from a customer's API and write it to a data extension for consumption in Marketing Cloud at a later time.

What set of Server-Side JavaScript activities should the developer use?

Platform.Function.InvokeRetrieve(); Platform.Function.ParseJSON(); Platform.Function.UpsertData();

Platform.Function.HTTPGet(); Platform.Function.ParseJSON(); Platform.Function.UpsertData();

Platform.Function.InvokeRetrievef); Platform.Function.Stringify(); Platform.Function.UpsertDE();

Platform.Function.HTTPGe(); Platform.Function.Stringify(); Platform.Response.Write();

7. A developer needs to push real-time updates of the company's product catalog to a data extension.

Which two API options are available? Choose 2 answers

Use the DataExtensionObject SOAP object

Use the /hub/vl/aataevents REST route

Use the DataExtension SOAP object

Upload a file to the Enhanced SFTP for import

8. How can subscriber, system, and sendable Data Extension attributes be referenced for content personalization using SSJS? Choose 1.

<ctrl:field name="attributeName" />

<ctrl:attribute name="attributeName" />

<ctrl:var name="attributeName" />

9. A developer wants to inject a Contact into a journey using API.

What method and route would be used to accomplish this?

Post / contacts/v1/contacts

Post/v1hub/datevents/key:[key} /rows / {primaryKeys

Post/ interaction/ v1/events

Post/interaction/v1/interactions

10. A developer wants to design a custom subscription center in CloudPages. The developer prefers to code in AMPscript, but is also skilled in Server-Side JavaScript. While the developer is confident their code is of high quality, they would still like to handle unexprected errors gracefully to ensure the best user experience.

Which feature should handle this scenario?

Wrapping the code in a Server-Side JavaScript Try/Catch block

Using RaiseError AMP script function when an error occurs

Marketing Cloud automatically handles any error scenario that may occur

Wrapping the code in a AMP script HandleError block

Page 2 of 5

11. A developer wants to create a CloudPage which is linked from an email. %%[SET @point = RequestParameter(x) SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length(@point)>2 THEN SET @value = 2 ELSEIF Length(@point) >3 THEN SET@value = 3 ELSEIF Length(@point) >4 THEN SET @value = 4 ENDIF]%%

Which is the expected value of @value if x = 'Tacos'?

12. A developer wants to expand the functionality of existing code which was written in AMPscript, but prefers to use Server-Side JavaScript (SSJS) for updates.

Which SSJS statement will retrieve the value of the AMP script variable named subKey?

Var.Get("subKey");

Variable.GetTValue (''@subKey") ;

Variable.SetValue("subKey", "Value");

Var.Retrieve("@subKey");

13. A developer is configuring a File Drop Automation and wants to use a Filename Pattern to allow for timestamps on the file. The file name will always start with the month and day (e.g. MAY15) the file is dropped onto the SFTP site.

Which two configurations should be used for the automation to successfully start? Choose 2 answers

Ends With operator

%%MMMMdd%%

%%Month%%%%Day%°/o

Begins With operator

14. The Contact Delete feature can be used within an Enterprise 2.0 account from which business unit?

Only in Agency accounts

The Parent account

Any business unit

The business unit where the contact was introduced

None of these

15. Northern Trail Outfitters (NTO) uses a numeric identifier for Subscriber Key. Customer data is stored in a data extension with the Subscriber Key set as a Primary Key.

Which step is required for NTO when creating relationships for this data extension in Data Designer'

Link the Contact ID to the Subscriber Key when creating the relationship

Use a one-to-one cardinality when creating the relationship

Link the Contact Key to the Subscriber's email address when creating the relationship

Set Subscriber Key as a text data type before linking the data extension to Contact Key

16. Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers. Using AMPScript's API functions they will send a confirmation email when an email is texted into their short code.

Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers

Subscribers

TriggeredSendDefinition

Attribute

Contact

17. A customer wants to export send data to their SFTP.

Which two automations would accomplish this? Choose 2

Tracking Extract

Tracking Extract > File Transfer

Query (Data Views) > Data Extension Extract > File Transfer

Query (Data Views) > File Transfer

18. A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email.

Which two outcomes are possible using this function? Choose 2 answer

The send fails

The email is not sent to the particular subscriber

An error message is sent to the From Address used in the email

The send is retried

19. A marketer is sending an email with dynamic content contained in a series of conditionals.

Which AMP script function should be used to track the different versions of the content within the email?

ContentArea

BeginImpressionRegion

ContentAreaByName

ContentBlockName

20. Northern Trail Outfitters uses a Send Log and sends more than one million emails per day. They want to execute daily reports on all subscriber activity without impacting send performance.

Which set of best practices should be implemented''

Add a data retention policy to the Send Log. then run reports from the Send Log data extension.

Add a data retention policy to the Send Log. then run reports from the _Opens data view.

Copy new Send Log records to an Archive data extension, then run reports from the Archive data extension.

Copy new Send Log records to an Archive data extension, then run reports from the Send Log data extension.

Page 3 of 5

21. A developer wants to use the Marketing Cloud SOAP API to retrieve which subscribers were sent a particular email.

Which SOAP API object should be used?

Send

ListSend

SentEvent

LinkSend

22. Northern Trail Outfitters (NTO) wants to prevent competitors from receiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.

Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?

Auto-Suppression list

RaiseError AMP script function

Exclusion Script

Try/Catch SSJS functions

23. NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension. The primary key on this data extension is Subscriber Key.

How would a developer write the Exclusion Script?

Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey)

Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_)

Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0

Rowcount (LookupRows('Exclude','SubscriberKey,_SubscriberKey) >1

24. A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views.

Which activities should the developer build to generate the data before transferring it to the SFTP?

Query Activity > Tracking Extract

Data Views Extract > Filter Activity

Filter Activity > Data Extension Extract

Query Activity > Data Extension Extract

25. A developer receives a request for tracking data for alt sends associated with a specific JoblD. The developer needs to see Sends, Opens, Clicks, and Bounces.

Which two activities could the developer use? Choose 2 answers

Tracking Extract Activity

Server-Side JavaScript Activity

Campaign Data Extract

SQL Query Activity

26. A developer wants to set a variable to use a field from a Sendable Data Extension.

Which two options could be used in an AMP script block to set the variable as a 'First Name" field from a Sendable Data Extension used to send the email? Choose 2 answers

SET @firstName = [First Name]

SET @firstName = %%First Name%%

SET @firstName = attributeValue (''First Name'')

SET @firstName = ''First Name'']

27. A developer wants to upload a base64-encoded file to Content Builder using an API Installed Package but receives an insufficient Privileges error.

What should the developer check to troubleshoot the error?

Validate Client Id and Client Secret are correct

Verify the Asset Type Id matches the Asset Type Name

Confirm the REST Base URI uses the correct subdomain

Confirm the Component's Channel options are available

28. A developer identified a use case where a triggered send of an email is needed. The developer already successfully set up authentication with a Client ID and Client Secret has used them in several REST calls. When the REST call is made, a "401 Unauthorized" error is returned.

What is the first thing the developer should check?

The send permissions have been granted for the Client ID and Client Secret within Installed Packages.

The email interaction has been started

The automation permissions have been granted for the Client ID and Client Secret within Installed Packages.

The email interaction has been published.

29. Certification Aid wants to update Contact data stored in a Data Extension using the REST API.

What is required to achieve this? Choose 1.

The Data Extension must be in an Attribute Group.

The Data Extension must be in a Population.

The Data Extension must be sendable.

The Data Extension must be created in Email Studio.

30. A developer is building an integration with the Marketing Cloud API. In which two ways should the Client ID and Client Secret credentials be stored? Choose 2

Set credentials as environment variables in the application platform

Pass credentials in URL parameters over HTTPS

Set credentials as variables in application source code

Store credentials in a key management system (KMS)

Page 4 of 5

31. Certification Aid wants to add new customers to a cross-channel welcome campaign when they register on the company website.

Which API should be used for this? Choose 1.

Personalization Builder API

Event Notification API

Transactional Messaging API

Journey Builder API

32. A developer wants to retrieve a row of data from a data extension using the SOAP API.

Which API Object should be used for this call?

DataExtensionField

DataExtension

DataExtensionObject

Row

33. A developer want to email a subscriber who is currently being processed for a Contact Deletion request.

When could the Contact be reintroduced after a Contact Delete operation has started?

Never

14 days after deletion process is complete

After deletion is fully complete

Anytime

34. A developer wants to build an audience by identifying subscribers who opened a specific email.

Which query should the developer use?

SELECT * FROM _Open WHERE ListID = '1234'

SELECT * FROM _Open WHERE JobID = "1234"

SELECT SubscriberID FROM _Open WHERE JobID = "1234"

SELECT SubscriberKey FROM _Open WHERE JobID = '1234'

35. Which SSJS library can be used in email messages? Choose 1.

Both

Platform

None

Core

36. Clock Kicks would like to encrypt and store form data submitted from a CloudPage in a data extension using AMPscript.

Which three encryption options could be used when creating a new key in Key Management? Choose 3

SAML

Asymmetric

RSA

Salt

Symmetric

37. Northern Trail Outfitters (NTO) stores most of their customer data in Marketing Cloud. They do not mind their data being viewed in clear text within SFMC to users who have access, but they want to ensure the underlying database files are encrypted at rest in case the physical media is stolen.

Which encryption method should NTO use?

Encrypted Data Sending

Field-Level Encryption

Tokenized Sending

Transparent Data Encryption

38. In which three ways should a developer optimize a query activity if it is currently timing out? Choose 3

Use intrisic functions in the WHERE clause

Use SELECT * to include all fields

Use Primary key(s) on fields used in joins

Use intermediate tables to stage data

Only update records that have changed since last execution

39. A developer initiated a batch delete of Contacts in Contact Builder due to an import error during implementation. There are over two million records that need to be deleted.

Which two factors should be considered when batch deleting large volumes of contacts? Choose 2 answers

Up to one million records can be deleted in each batch.

To more quickly remove contact information, use the suppression period length of 14.

The deletion process supersedes other automated account activities.

The suppression status does not show for individual contacts until the entire batch processes.

40. Customer data has been imported into a staging data extension and needs to be normalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not.

Which SQL keywords and functions could be used to write the query'' Choose 2 answers

CASE, ISDATE, CONVERT

WHERE, ISDATE, CONVERT

CASE, ISDATE, CAST

UPDATE, ISDATE, CONVERT

Page 5 of 5

41. A developer wants to include an AMP script if/else statement in an email to satisfy the condition "if the subscriber's tier is not premier then display heading encouraging them to upgrade." The tier value has already been set as variable named @level.

How should the developer write this AMP script conditional statement?

%%[IF @level == 'premier' THEN SET @message = You are premier member

" ENDIF IF @level == 'premier' THEN SET @message = 'Upgrade to premier now

'" ENDIF]%% %%=v(message)=%%%%=IF(@level IS 'premier', Upgrade to premier now! You are a premier member%%=IIF(@level = 'premier', 'You are a premier member!', Upgrade to premier now!

%%=IIF @level == premier, You are a premier member" Upgrade to premier now!

%%IF(@level == 'premier') THEN 'Upgrade to premier now!' ELSE 'You are a premier member' ENDIF]%%

42. A developer is notified the View Email As Web Page (VAWP) link, when clicked, displays the message, The system is temporarily unavailable. We apologize for any inconvenience. Please try again later.

What could be a possible cause for the error

The data in the data extensions used at the time of send was overwritten.

The email used at the time of send was deleted, updated, or moved.

The sender profile used at the time of send was overwritten.

The data extension used at the time of send was moved to another folder.

43. Certification Aid wants to import an encrypted CSV file from the Marketing Cloud Enhanced FTP server.

Which two File Transfer activities are needed to achieve this? Choose 2.

To decrypt the import file on the Enhanced FTP server.

To move the import file from the Safehouse to Marketing Cloud.

To decrypt the import file on the Safehouse.

To move the import file from the Enhanced FTP server to the Safehouse

Marketing Cloud Developer Salesforce Exam Questions

Marketing Cloud Developer Salesforce Exam Questions

Share this post

Leave a Reply Cancel reply

Related Posts