Salesforce Certified Marketing Cloud Email Specialist Exam Guides

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Salesforce Certified Marketing Cloud Email Specialist exam guides are the best material in the market. In real Salesforce Certified Marketing Cloud Email Specialist exam, there are 60 multiple choice questions, and you have 90 minutes to finish the test. The required passing score of Salesforce Certified Marketing Cloud Email Specialist exam is 65%. The registration fee is $200. Free Salesforce Certified Marketing Cloud Email Specialist exam guides are available below.

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1. Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.

What contributes to these unsubscribe reasons?

List Unsubscribe header

Profile Center Unsubscribe

Universal Unsubscribe

2. Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line.

Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.

Where should NTO update the IP configured for these sends?

From Address Management

Delivery Profile

Sender Profile

3. A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.

Which journey type is the best solution for the marketer to set up?

Multi-Step Journey

Transactional Send Journey

Single Send Journey

4. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO s marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would like to exclude anyone who has a silver status.

Which three tools should be used to segment this data?

SQL Query, Filter Definition, Journey Builder Entry Source

Journey Builder Entry Source, Filter Definition, Segment Builder

SQL Query, Decision Split, Data Designer

5. A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.

Which feature, if configured, should provide a warning prior to sending?

Subject and Preheader Validation

Content Detective

Subscriber Preview and test Send

6. Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.

Which feature provides a way to automatically maintain a data extension's records?

Delete Filter Activity

Contact Delete

Data Retention Policy

7. Northern Trail Outfitters it sending a welcome email to a new group of customers. When the

marketer deploys the email, no one receives it.

Which configuration caused the send to fail?

Two fields with ''EmailAddress data type

Failure to choose the send classification

Incorrect Sending Relationship

8. Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction

What should NTO do to automate the process of finding its affected customers?

Filter the data based on a specific date range.

Use Einstein engagement scores to identify affected users.

Query the data using a specific date range parameter

9. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.

What should me marketer do to prevent the subscriber from receiving further commercial messages?

Use the complaint exclusion list on future sends.

Add the subscriber to the auto-suppression list.

Delete the subscriber from All Subscribers

10. A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.

Which steps should be configured within Automation Studio to accomplish this?

Tracking Extract > Import Activity > SQL Activity

Tracking Extract > Import Activity > Data Extension Extract

Tracking Extract > File Transfer > Import Activity

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11. Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.

Which solution should make locating appropriate images easier?

Configure Eastern Content Tagging to automatically tag stock art.

Import a metadata tag index for the stock art so the images are searchable

Select categories and content type from the import dropdown when importing images.

12. Following a batch email send. Northern Trail Outfitters wants to update an email link's URL.

Which action should be recommended?

Navigate to the email in Content Builder and update the UR

Navigate to the Job Links tab In My Tracking and update the UR

Navigate to URL Expiration in Setup and update the UR

13. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.

Which step should they take to restrict the types of content within content slot?

Under user permissions, select limited template access.

Configure Content Blocks to only be usable within approved templates.

Configure restrictions within a Content Area for approval block types

14. Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.

Which update should be implemented to the automation to process the fries as they are received while minimizing network?

Replace the Schedule with File Drop and use a filename pattern

Implement an API to start an automation with every file transfer.

Replicate the automation and schedule mem to execute server eight hours

15. The marketing team want to target subscribers with a think you offer for all subscribers who have opened an email in the past year.

Which tool should they use to identify the subscribers to send to?

Total Opens measure

_Open data view

Tracking Data Extract

16. A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.

What is a key differentiator to get a dedicated IP rather than using a shared one?

Requirement to have Custom URLs on Cloud Pages

Requirement to have Custom URLs on images hosted in Marketing Cloud

Sending. Volume > 250,000 Email/Month

17. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.

Which feature should be used to easily segment the data extension?

Filter Data Activity

Random Data Extension

SQL query activity

18. A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers.

Who should path optimizer be configured to handle these requirements?

Place a Random Split before Path Optimizer for the pilot group.

Configure a holdback group to be targeted by the winner.

Select winning path three days after journey activation

19. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.

Where should the marketer cancel the send?

Tracking tab in Journey Bulkier

Overview tab in email Studio

Pending tab in Content Builder

20. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its Weekly Deal email.

Which feature provides notification badges to alert NTO of any performance issues?

Einstein Engagement Scoring

Einstein Copy insights

Einstein Messaging Insight

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21. Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.

Where should the data extension reside to achieve this goal?

In the Synchronized Data Extensions folder

In the Data Extensions folder with sharing enabled

In the Shared Data Extensions folder

22. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its Weekly Deal email.

Which feature provides notification badges to alert NTO of any performance issues?

Einstein Engagement Scoring

Einstein Copy insights

Einstein Messaging Insight

23. A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

Campaigns

Sender Profile

Tabs

24. Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.

Which tool should NTO use to accomplish these iterative tests?

Contact Builder

Automation Studio

Journey Butter

25. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.

Which best practice should they follow to uphold their sender reputation?

Continue monitoring the bounce rate for changes.

Remove the bounced addresses before the next send.

Nothing bounce rates up to 30% are acceptable.

26. Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color.

Where should NTO be able see if there has been a lift in overall likelihood to click?

Einstein Engagement Frequency

Einstein Engagement Scoring

Einstein Messaging Insights

27. Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day s opt-out updates. If a run fails, it must be manually rerun to maintain compliance.

How should the notification be received if the data import is unsuccessful?

Automation Notification Settings

Import Activity Notification Settings

Configured Alert Manger Settings

28. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of Coffice messages and unsubscribe messages to find customer responses to the email.

Which feature should help the team?

Reply Mail Management

Publication Lists

Parameter Management

29. A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer than receives a message from their manager that changes are needed and email approval has been withdrawn.

What should happen with the scheduled send, if no other action is taken?

The Send is paused unit approved again.

The send is canceled when the approval is withdrawn.

The originally approved version of the email will send.

30. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop.

How should journey Builder be configured to meet this requirement?

Configure Journey Settings to 'allow no re-entry.

Configure Journey Email Send to dedupe on email address.

Configure Journey Entry Event to 'allow no re-entry.'

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31. Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.

What contributes to these unsubscribe reasons?

List Unsubscribe header

Profile Center Unsubscribe

Universal Unsubscribe

32. Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.

Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.

The Update Contact Activity us used to make status updates.

The Update Contact Activity Is used to make status updates.

The entry sources data extension has a primary key and subscriber key.

33. A marketer needs a quick count of record in a data extension with Djibouti as they value for Country.

What should they use to determine the number of matching records in the least amount of steps?

Filtered data extension

SQL Query

Data Filter

34. The marketing team wants to test various path within journey based on parameters to assess the

effectives of a new email campaign.

Which tool should be used?

A/B Testing

Path Optimizer

Einstain Engagement Activities

35. Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.

What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Use Filter Contacts criteria in the journey entry source.

Use a Decision Split activity on the journey canvas.

Use Automation Studio to query a population into a data extension.

36. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files.

the timing varies throughout the day.

Which feature should be used to accommodate this setup?

Triggered Automation

Scheduled Automation

Wait Activity

37. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.

What should NTO do to simplify the journey?

Use the Update Contact a:

A Utilize exit criteria for the journey.

Ensure the Contact entry mode is No re-entry

38. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.

What should NTO do to simplify the journey?

Use the Update Contact a:

A Utilize exit criteria for the journey.

Ensure the Contact entry mode is No re-entry

39. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.

Which object should be used?

Publication List

Suppression Lists

Exclusion Lists

40. Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send.

Which out-of-the-box report provides what NTO needs?

Account Send Summary

Email Performance Over Time

Email 5ends by User

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41. A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate to their CRM and want update records directly a recipient clicks the Confirm RSVP button.

Which automation solution should easily allow this action?

Automation Studio

Behavioral Triggers

Journey Builder

42. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.

What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

Configure the Send Activity to automate the refresh.

Use a Filter Activity in Automation Studio.

Activate Journey Builder to refresh the data extension.

43. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.

Which tool should they use?

Campaign Email tracking Report

Datorama pivot Table

Tracking Data Extract file transfer

44. Northern Trail Outfitter s customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.

Which mobile optimization option provides the quickest turnaround and easiest implementation?

Mobile Responsive

Responsive Aware

Mobile Aware

45. Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.

Which best practice should the email designer follow to meet accessibility standards?

Minimize whitespace

Build image-based emails.

Use contrasting colors

46. A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.

Which Preview $ Test Content Personalization option should be used?

Based on Recipient test Data Extension

Based on Subscriber Preview List or Data Extension

Based on Preview

Salesforce Certified Marketing Cloud Email Specialist Exam Guides

Salesforce Certified Marketing Cloud Email Specialist Exam Guides

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